LVCVA x Formula 1

“Passing By”

Creative lead for LVCVA x Formula 1: a 30 days out social first campaign. The highly anticipated return of Formula 1 to Las Vegas, the fastest street circuit in North America, has been celebrated not only by the drivers and their teams, but also the loyal fans of the sport.

This unique city has views no other Formula 1 host city in the world can provide. With so many land marks, we showcased what these properties look and feel like when speeding by in a Formula 1 car.

Featured on Instagram, TikTok, Facebook, X.

Grey NYC (Agency):

ECD: Joe Mongognia

Creative Directors: Michael de Wit, Chams Abdelhafidh

Stills: Michael Bittle, Stills post: Michael de Wit

Production:

Townhouse: Lauren O’Driscoll

Frequency: Karl Nickoley