Invesco x NCAA

“March Madness ”

What do a Nasdaq Index Fund and March Madness have in common? Very little. So we had to get creative.

What do all of these great innovations have in common? Agents.

Ordinary people who help shape the future by putting their money behind innovations. Invesco QQQ offers a chance to become one of today’s Agents of Innovation. The creative team pushed the clients outside their comfort zones simplifying the creative language while maintaining the client priorities of:

Clarity of the message and product, playful tone, accessibility, and of course, tech.

Creative lead from concept to execution.

Design/Production by Grey NYC/Townhouse

Credits:

Creative Directors: Michael de Wit (Art), Marcio Juniot (Copy)

Creative Team: Dany Rothemund, Zeus Alvarez, Dylan Simel, Nick Sugai

Strategy: Dan Ng, Alix Black, Jennifer Shyue

Account: Hope St. Clair, Alexandra Klein, Gabriella Mercier

PM: Arie Andrews, Kyle Narciso-Peres