Hallo.

Born and raised in The Netherlands, the call of the American dream was incessant towards the end of my study at the Art University of Amsterdam. Giving in to its call, I left the comfort of the rainy canals to follow my passion for BMX and skateboarding to sunny California.

With over 20 years of experience in art/creative direction for both small grassroots start ups and large corporations, I have spend my entire career developing the visual brand voice for some of today’s most influential brands.

Past and present:

Vans, adidas, Converse, Formula 1, Samsung, Google, Coca-Cola, Pringles, Oakley, Wtaps, S/Double, Fox Racing, Asics, Globe, Suzuki, Disney, Star Wars, Beyond the Streets, The North Face, Path Projects, Pelican, Casper, Geometry House, Invesco, LVCVA, NCAA, NFL, MLS and more.

Recipient of multiple Emmy, Cannes Lions, Webby and Telly awards.