adidas Running

“Faster Than ___”

adidas’ Faster Than_ campaign focuses not on athletes but on everyday heroes. In order to communicate the idea of the democratization of running, we created a diverse visual language including custom typography, colors and textures that referenced different ways in which individuals related to running in their own lives.

Creative design lead for the concept/creative direction and execution of the look and feel of the entire global campaign.

Design/production: TBWA/NEBOKO Amsterdam